Intellectual Property & Marketing Law

We assist our clients in all phases of the intellectual property protection – from creation to marketing.

The value accorded to a company’s intellectual property is constantly growing. In the face of cut-throat competition, assets such as patents, brands, copyrights and design offer companies and products an increasingly important tool of differentiation. Tailored strategies are required to efficiently protect, maintain, develop and commercialise intellectual property.

Cederquist’s intellectual property team advises clients at all stages of intellectual property protection, from the creation of an invention or software product to marketing. Based on our in-depth understanding of the significance of intellectual property rights, legal excellence as well as extensive industry knowledge, we assist clients with protective strategies, financing, development and cooperation agreements as well as licensing and assignment agreements. We also represent our clients in connection with intellectual property claims and infringements. Our clients are active in a range of industries such as biotechnology, media, entertainment, software, e-commerce, automotive industry, consumer electronics, food, commodity processing and financial services.

In addition, we provide market law assessments of proposed advertising campaigns and assist clients in taking action against competitors’ unfair marketing, and market legal advice on specially regulated products such as food, tobacco, alcohol and drugs.